Video ad editor for online brands
I edit video ads that help brands sell more.
I'm Daniel. I make video ads for online brands on Facebook, Instagram and TikTok. When your best ads stop working, I make new ones that bring in sales.
from my ads
a brand relaunch
worked with
★★★★★Top Rated Plus on Upwork100% Job SuccessWorking US Eastern hours
editing ads
this past year
video in 6 days
Recent work
€28K
revenue in 14 days for a relaunched jewelry brand
4.23x
ROAS on the best ad set, same campaign
$1M+
in client sales from ads I edited
Brands I've made content for
Case studies
Results from real ad accounts.
Envoise
Hazel & June relaunch€28K in 14 days
Read the case studyToothpaste DTC brand
Oral care · Ongoing~$1M Amazon brand
Read the case study
Ify Immigration Law
Immigration law · TikTok and Instagram386.8K TikTok views in 2 weeks
Read the case study
Underwater Torpedo League
Sports league · Short-form video~2M views in under 5 days
Read the case studyThe bottleneck
Sound familiar?
Your winners burn out fast
A good ad fatigues in days, and the next round is never ready when you need it.
Your content just sits there
UGC, product footage and brand assets pile up instead of turning into ads you can test.
Your editor needs hand-holding
Re-explaining every brief and fixing every cut eats the time you should spend growing.
What I make
Everything your ad account and feed need, from one editor.
Direct-response video ads
New hooks, angles and A/B test variations of your winners, edited from your footage, so you keep testing without starting from scratch.
Meta · TikTok · YouTube
AI UGC and AI B-roll
Realistic AI creators, avatars and voiceovers that blend with real footage, so you can test more angles without a new shoot.
Higgsfield · Kling · Veo · HeyGen · Seedance
VSLs
Video sales letters cut for retention, from the first hook to the offer, for funnels and paid traffic.
Long-form · Direct response
Short-form editing
Reels, TikToks and Shorts cut for watch time, with captions and pacing handled for you.
Premiere Pro · CapCut
Not sure what you need?
Tell me what you sell and where you advertise. I'll suggest a starting mix on a short call.
Book a callAlso available
Social media management
Planning, editing and posting for Instagram and Facebook on a simple weekly package.
Instagram · Facebook
Content creation
Original content for your feed and ads, from script to final edit, including AI-generated content when you're light on footage.
Instagram · Facebook · TikTok
Client reviews
What clients say on Upwork.
100% Job SuccessTop Rated Plus5.0 star reviews
★★★★★
"Daniel has been absolutely amazing to work with. Daniel works super quickly and exceeded our expectations on content quality and quantity. I would highly recommend anyone looking for a fast learner and dedicated worker to reach out to Daniel."
★★★★★
"Daniel was a pro at video editing, posting, content creation and overall management of all of our social platforms. I highly recommend working with him if you need a social media manager."
★★★★★
"His contributions have been consistently excellent. Communication has been smooth and reliable, deadlines are always met, and he's proactive in offering ideas and improvements."
★★★★★
"Greatly appreciated the work Daniel has done for our social media marketing. Highly recommend him."
How it works
From brief to launch-ready ads.
-
01
I learn your brand
Your offer, your audience, the ads you are running now and what is already working.
-
02
You send your assets
Raw footage, briefs, product shots or links. Light on footage? I can create it with AI.
-
03
I edit and double-check
Every batch ships with hook notes on what I'd test first and why, so you're never guessing what to launch.
-
04
Launch and iterate
Share your results and I'll build the next round from what won.
About me
Hey, I'm Daniel.
I'm a direct-response video editor from the Philippines, working US Eastern hours. For 6+ years I've edited ads, VSLs and social video for DTC and e-commerce brands, and in the past year alone I've edited 1,000+ AI videos.
I edit in Premiere Pro and CapCut, create AI UGC and B-roll with Higgsfield, Kling, Veo and HeyGen, and use AI agents like Claude Code for scripting, batch editing and building edits. That's how I keep the volume up without letting quality slip.
You bring the product. I'll bring the hooks, the edits and the next round of ads to test.
- Top Rated Plus on Upwork
- 100% Job Success
- US Eastern hours
Am I the right fit for you?
For brands that already have a product and an offer, and need ads that keep up with their ad spend.
Packages
Two ways to work with me.
Custom ad creative for brands running paid social, plus weekly social media packages for Instagram and Facebook.
Ad Creative Partner
Scoped on a call
- Direct-response ads, AI UGC and VSLs
- Volume set by your testing needs
- Meta, TikTok and YouTube formats
FAQ
Before you book a call.
Who do you work with?
DTC and e-commerce brands spending real budget on paid social, especially supplements, health and beauty, fitness and consumer products, that need more winning ads, faster. I also handle weekly Instagram and Facebook content for brands that want their feed taken care of.
What do you need from us?
Your product, your offer and any footage, UGC or brand assets you already have. If you are light on footage, I can create scenes and creators with AI tools.
Do you use AI?
Yes. I use AI for UGC, avatars, voiceovers and B-roll, and AI agents like Claude Code speed up my scripting and batch editing. Every video is still edited and checked by me.
What hours do you work?
I work US Eastern hours, so you get replies during your business day.
How does billing work?
Social media packages are billed weekly. Ad creative is scoped and quoted after a short intro call.
Send me your current best ad. I'll show you three ways to beat it.
Book a free 30-minute call. I will look at the ads you are running now and show you where fresh creative can help.
Book your intro callNot ready for a call? Email your product and the ad you are running now to danielpacullowork@gmail.com and I will send back 3 hook ideas I would test first, free.